CNEt is a popular site on the web, and it is one of about a dozen dot coms that are making money (primarily from advertising). One of the big reasons for their popularity and profitability is that they help visitors learn. CNet is a Learning Fountain, which focuses on the vistor's wish to learn about high-tech hardware and software.
Specifically, CNet is a REFERRER. However, it is a great deal more helpful than popular REFERRERS, such as search engines like AltaVista. CNet sets up a learning environment which is oriented toward the visitor. When he or she arrives, the door opens without delay. Then the visitor may:
- Search for a hardware or software product, or seek an appropriate product from extensive lists
- Read descriptions of the product
- Read reviews by editors as well as by users
- Compare competing products for features, quality, price
- Download software
Afterwards, the visitor may return to discuss tips for using and maintaining the hardware or software product. He may also read tech news and other tech-related information.
According to Media Metrix, CNet received 10 million visitors during March of this year. Why did they come? To learn about haardware and software. It is a premiere Learning Fountain.
Why is CNet successful? Because it is helpful.
Visit CNet to see how helpfulness with a Learning Fountain brings success.
