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Table of Contents
HELPFULNESS MARKETING: Charm Web Visitors to Buy and Buyers to Help You Sell!
by Paul "the soaring" Siegel
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I. INTRODUCTION |
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Chapter 1. The Internet is Alive |
| | | THE SKELETON - THE CIRCULATORY SYSTEM -
THE NERVOUS SYSTEM - THE ORGANS - THE GLOBAL
SOCIETY |
| | Chapter 2. One Focus: Helpfulness |
| | | YOUR VISION: HOW TO SERVE - PEOPLE MARKETING -
VISITOR OBSTACLES - THE 3 PRINCIPLES - THE 7
STRATEGIES - THE BOOK IN A NUTSHELL |
| II.THE THREE PRINCIPLES |
| | Chapter 3. Learning Fountain |
| | | WHAT IS A LEARNING FOUNTAIN - REFERRER -
INFORMER - ADVISOR - CONTEXT PROVIDER -
LEARNING COMMUNITY STIMULATOR |
| | Chapter 4. Cooperation |
| | | ECOLOGY OF THE INTERNET - RECIPROCITY -
AFFILIATION - COLLABORATION |
| | Chapter 5. Community |
| | | POWER OF COMMUNITY - INTELLECTUAL DISCUSSION COMMUNITIES - PRACTICAL DISCUSSION
COMMUNITIES - WORKING COMMUNITIES -
EMOTIONALLY-BONDED COMMUNITIES - COMMUNITY
IN THE COMPANY |
| III. THE 7 STRATEGIES |
| | Chapter 6. Networking |
| | | DETERMINE ECOLOGICAL POSSIBILITIES - VISIT
USEFUL SITES - PARTICIPATE IN LEARNING GROUPS -
FORM RELATIONSHIPS |
| | Chapter 7. Visioning |
| | | FROM POSSIBILITIES TO PURPOSE - ASSESS
POSSIBILITIES - CHOOSE LEARNING FOUNTAIN
TYPE - VISUALIZE VISITOR SCENARIOS - PAINT A
VISION - DEFINE SITE PURPOSE |
| | Chapter 8. Creating Learning Fountain |
| | | FROM SCENARIO TO WEBSITE DESIGN - DEFINE
THEME - ORGANIZE SITE STRUCTURE - DESIGN
PAGES - DEVELOP PURCHASING PROCEDURE -
PROVIDE INTERACTION - TEST USABILITY |
| | Chapter 9. Linking |
| | | BUILD LINKED NETWORK - URL SUBMISSION -
LINK SWAPPING - DISCUSSION GROUP PARTI-
CIPATION - ARTICLE WRITING - AFFILIATING -
PRESS RELEASES AND ADS |
| | Chapter 10. Community Building |
| | | SOLVING MUTUAL PROBLEMS TOGETHER -
PLANNING - CHOOSING COMMUNITY TYPE -
COMMUNITY BUILDING TOOLS - RUNNING
THE COMMUNITY - MODERATING THE
COMMUNITY |
| | Chapter 11. Integrating |
| | | COORDINATING COMPANY LEARNING -
GATHER DATA - DESIGN INTEGRATED DATA
BASE - BUILD A LEARNING CENTER |
| | Chapter 12. Evaluating |
| | | ASSESSING YOUR STRATEGIES - ANALYZE
WEBSITE TRAFFIC - COMPARE STATUS VS.
GOALS - ASSESS LINKING - ASSESS COMMUNITY
BUILDING - ASSESS INTEGRATING - MODIFY
STRATEGIES |
IV. SUMMARY
Appendix 1. Personal Vision Palette
Appendix 2. Guide to Marketing Information on the Web
Appendix 3. Learning Fountain Network
To order
HELPFULNESS MARKETING,
Click Here
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