So you want to grow a business on the web. You have a great
product or service and your website is ready to make sales.
But you're having trouble getting website visitors.
Well, let me assure you. You are not alone in your problem.
Getting traffic is one of the biggest hurdles facing new
cyber-business owners. What you need is a unique way to get
big exposure...
In this piece I'll be showing you a new site that was
in that very predicament. The webmaster went out on a limb
and performed a few simple, yet generous feats and bingo...
lots of exposure, website visitors, and yes, sales!
Now this strategy will not work for EVERY website. But if
you sell specialized products or services, it can be a real
winner. Let's jump right in, shall we...
Here's the three-step strategy in a nutshell:
- Decide what your best product or service is and package
up a dozen or so.
- Identify a dozen email newsletters or websites who reach
large numbers of your target audience.
- Offer the product or perform the service free of charge
for those 12 companies, with no strings attached.
Does this sounds like a bribe in exchange for exposure?
Well, call it what you want, it works. If you give a free,
no-strings attached, sample of your work to the right people
you can get literally thousands of website visitors within
days...
Here's the real example I mentioned at the top of this
article:
This week I received a message from a web business owner
named Heather Colman. She wrote...
"Jim, Heather Colman here... I was browsing around your
site yesterday and noticed that the image you display on
your site for your "Insider Internet Marketing" book is
only 2 dimensional. I've taken the liberty of converting it
to a 3D format which I've attached to this email. If you
find it suitable, you may have it and use it where ever you
feel it's appropriate.
My hope is that you'll provide me with some feedback that I
may use in my promotional material for the eBook Cover
Services I offer at http://ebooksearchengine.com/covers.html
Thanks for your consideration, Jim. I hope your holidays are
extraordinary :-)
all good things...
Heather"
Well, to make a long story short, Heather's strategy worked
like a charm. I took a quick look at the image and was
immediately impressed. Her "3D" version of my Insider
Internet Marketing cover was really snazzy! So snazzy I had
her "3D" (if that can be used as a verb) my other covers too.
(You can see the covers now prominently displayed at my main
page: http://www.bizweb2000.com )
Heather's unsolicited generosity paid off for her in lots of
traffic to her site. And sure, she knew it might or she
never would have gone out of her way to help someone who
didn't asked for help. But that's the whole idea of this
strategy. You "surprise" someone with your generosity and
show off your excellent product or service at the same time.
She contacted me offering the service with no
strings attached. The key that Heather is showing us is that not only do you
need to be creative in your marketing efforts, you need to
be generous and original! Go out of your way to impress if
that's what you are trying to do.
Now, will Heather's unique strategy work for any webmaster?
Probably not. But it definitely would work if you perform services like say, search engine ranking. Maybe you could design a few pages that get a top ranking at a major engine for a particular keyword, say "web promotion". At the page you could direct traffic through
links to a dozen or so web promotion ezines you personally
recommend....
Of course, it's a good idea to have some form of
relationship already in place with the party you plan to
help. If you know them and their style of writing and doing
business, you'll have a better feel for how they might
respond to something along these lines.
And it's also a good idea not to spend too much time on a
service. But if you have something you can do in a few hours
that might impress a few influential people, well you get
the idea. Just search the web and find a dozen webmasters
who might be able to help you along. Subscribe to their
opt-in list and get to know them a little. They may be the
best ally you never knew you had!
Article by Jim Daniels, of Bizweb2000.
Jim's site is packed with free help for anyone trying to
start or grow a business online. He is author of the book that has helped
thousands of small business owners prosper online. Get the
book at http://www.bizweb2000.com/insider.htm and get a
free bonus for ordering today! And be sure to opt-in to
Jim's famous BizWeb eGazette. It's free forever...
mailto:optin@bizweb2000.com
